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Today’s tip: You don’t have to be everywhere and do everything.

Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Tumblr, Google+, Snapchat. There’s more, but is that enough to get you feeling a little overwhelmed? Add the diversity of demographics for each social network and your head might really be spinning.

How do you decide which channels to use? The answer is to first determine who your customers are. (Hopefully you have already done this for your business and are well aware of your demographics.)

Secondly, look at the demographics of each of the social media networks you are considering to see whether or not those are the same people you are targeting.

Some August 2015 statistics from PEW Research Center to help you get started:


Choose the media that are most relevant to the demographics of the people who purchase your goods or services. While you want to get your media channels up and running without delay, depending on your resources, you may need to get going with one and then start another. You’ll discover that these channels integrate with each other nicely. For example, you can post a picture on Instagram and then tweet about it, or provide a link from Twitter to your Facebook page.

When coordinating your social media channels, it is helpful to put together a calendar. The calendar would indicate what topics and when you are posting and to what channel. The challenge will be to continually provide relevant content to your customers and potential customers. Spend some time planning at least a few weeks out so you can maintain your online presence in the social media networks you have chosen to operate in.

TechniGrafic Solutions, Inc.
Internet Marketing and Lead Generation