Social media manager packages are an essential part of growing a small business. It’s a powerful tool to help you reach a wider audience, build relationships with potential customers, create brand awareness, and ultimately, increase your sales. That’s why social media marketing plans or social media manager packages are such valuable resources for any small business. Social media marketing is cost-effective and can enable you to reach specific customer demographics, get more leads, and stay engaged with your customers. If you’re not sure where to start, let’s go over the basics of developing your social marketing strategy.

Social Media Marketing Strategy Step 1: Determine Your Goals

The best place to start is by determining what your goals are. What do you want to achieve? You may want to grow your brand awareness, increase your community, or grow your target audience. Additionally, your company may be looking for sales and leads generation, or you might want to increase your web traffic.

It’s best to choose something more significant rather than vanity statistics. Use the SMART goal framework (specific, measurable, attainable, relevant, and timely) to set goals that will contribute to your business’ success.

Social Media Marketing Strategy Step 2: Study Your Customers

Once you decide what it is that you want to achieve, the next step in your social media marketing plan is to study how your customers interact with social media. Look at what platforms they are active on. Observe their behaviors on each platform. Are they using the platform to connect with friends and family? Make a complaint about a product or service they have received? How do these behaviors relate to your goal?

Social Media Marketing Strategy Step 3: Choose Your Platforms

Your research into customer behavior on social media should lead you to determine what social media platforms to use, though social media manager packages can take care of a lot of the hard work for you. When considering what to post on your social media accounts and how often, it’s typically up for debate.

Hootsuite suggests:

• 1/3 relationship building
• 1/3 sharing others’ posts
• 1/3 self-promotion

Other sources advocate the 4-1-1 rule, which suggests:

• Four new content pieces
• One repost
• One self-promotion

Still, others recommend a 10-4-1 breakdown:

• Ten third-party posts
• Four blog shares
• One sales pitch

Social Media Marketing Strategy Step 4: Experiment and Measure

Experimenting with these and measuring customer engagement and metrics relating to your objectives will let you know which posting content schedule works best in your social media marketing plan to enhance your social media presence. You should create a social media marketing calendar too. Posting content is not work that you want to be doing on the fly. Using a social media marketing calendar will ensure that you’re posting to your desired media channels on a regular basis. Not only is this a place where you can store your topic ideas, but you can keep track of how each post is performing. Based on those measurements, you can make adjustments to your content and your publishing schedule.

Social Media Marketing Strategy Step 5: Craft a Social Media Policy

You also need to craft a comprehensive social media policy for your business. This policy will provide guidance to employees on how to conduct themselves on the web. It will protect your organization’s reputation and may help you avoid legal issues. The social media policy should address both professional and personal use of social media. While employees have a right to free speech in their personal lives, you can use your social media policy to encourage them to speak in a professional and respectful manner when representing your company.

Social Media Marketing Strategy Step 6: Know Your Metrics

Determining how you will measure success is crucial. Without metrics, you won’t know if you’re succeeding or not. Every goal has a related metric, often referred to as a key performance indicator (KPI). It could be the number of impressions, followers, reach, likes, comments, click-through rate (CTR) bounce rate, cost-per-click (CPC), or customer testimonials, to name a few. Use the data to make adjustments to your social media marketing strategy or social media marketing package. Social media advertising is a valuable investment that can boost your overall metrics.

Social Media Marketing Strategy Step 7: Build a Strong Social Media Team

Finally, you’ll need to build a strong social media team with a dedicated social media manager to brainstorm social media strategies. They’ll help you save time in getting your posts polished and ready to publish. Some staff members may specialize in writing content while others in creating videos; team members may also be assigned to manage different social media platforms like LinkedIn or Pinterest. Your team brings many skill sets to the table and a team approach can encourage creativity and increase access to more resources. If you don’t have a team or you’re in need of social media management solutions, we can help you develop a social media marketing plan for your business.

Social Media Policy and Social Media Manager Packages

If you’re a small business owner, investing in social media manager packages or social media marketing is one of the most important decisions you can make. Social media marketing is an effective way to reach a wide and engaged audience, build relationships with potential customers, and increase brand awareness. With the right strategy, you can use social media to not only promote your business but also to engage with your customers and build trust. At Get Local, we want to help you every step of the way with our social media marketing services and social media packages.