In order to keep serving our clients in the best way possible, we need to keep learning.
Learning new knowledge in our field.
With the explosion of the internet, knowledge is at our fingertips. Online courses, workshops, and blogs written by experts in their fields offer opportunities to stay current in our business sphere. Carving out time daily, weekly, and monthly to learn something new or refresh our knowledge and add some new insights about our area of expertise adds up.
Learning new skills.
Along with learning new knowledge comes putting what we have learned into practice. In the digital marketing area, it is trying new forms of marketing on different platforms. It’s knowing what types of content resonate with our customer’s target audience. It’s implementing advertising on Facebook rather than just creating post after post. Or using a tool like Google Analytics to measure and analyze your data.
Learning how to communicate better.
Communication with customers and potential clients takes place across many platforms. Some of this is face-to-face or on the phone, but conversations also take place over social media. It is important to look at how we are communicating with current and potential clients, and observe how they are responding to our communications. Is the tone right? Are we really hearing what they are saying? And not saying?
Learning how to adapt to change.
It’s important to know how and when to pivot. Every so often, we see major changes happening in our economy, like the Great Recession. Or in the world, like the global pandemic. These events forced a lot of businesses to close, and others to get creative and innovate. Adopting a growth mindset rather than one that is fixed puts us in a position to recover faster from these unplanned interruptions in our business.
Learning about what matters most to our customers.
That means getting to really know our customers. In digital marketing, we often speak of customer personas. We create a semi-fictional customer profile that includes key characteristics of our target audience. Think of it as a composite sketch. This may include job title, demographics, behaviors, goals, and responsibilities, to name a few.
When you have a clear picture of what your customer looks like, you can better connect with them. You know the pain points that they need you to solve. You can use what you know about your customer personas to improve your brand engagement and ultimately close more sales.
Learning keeps us relevant, inspires creative thinking and problem solving, and makes us better leaders and managers.
We owe it to our customers to keep improving, making ourselves more knowledgeable and skilled in our profession. Only then can we help our clients achieve their goal, and ultimately, their dreams, for their companies.