Local SEO Packages
Why Is Local SEO important?
Local SEO is not an option; it’s a necessity for local businesses in today’s digital age.
It’s about improving your on page position for local “near me” searches for product or service in your market area. Having your website appear at or near the top of page one is essential.
Higher rankings result in increased visibility and, in turn, more customers for your local business.
Imagine you are a dentist in Schaumburg, IL. If a potential customer in Schaumburg, IL does a Google search for a “Schaumburg dentist” or “dentist near me”. You’d want to be shown at or near the top of the first page search results.
A local SEO campaign involves telling Google or Bing what your business does and service area. This, along with an optimized Google Business Profile, enhances search results.
Your address and phone number, business listings, online presence, Google Maps optimization, website content, and other factors mentioned collectively contribute to local rankings.
Customized Local SEO Packages
We provide customized local SEO packages with services for businesses to improve their online presence in their local market.
Our first step is to generate a local SEO audit.
The audit report shows us the areas that need improvement and aides in designing a customized solution.
What can local SEO packages include?
That’s a great question. Packages can include one service or several.
Below is a checklist of services used to help improve online presence.
- Keyword Research and Optimization
Thorough research to identify local keywords and then optimizing your website and content to target them effectively.
- Google My Business Set-up and Optimization
Ensuring that your Google Business Profile is complete, accurate, and engaging for potential customers.
- On-Page SEO
Making on-site adjustments to your website’s structure, meta tags, and content to improve local search rankings.
- Citation Building
We’ll add or update your business citation listings.
Creating and optimizing business listings on various online directories to enhance your online presence. Consistency in your business’s address and phone number across online platforms is crucial. Search engines rely on this information to validate the legitimacy of your business and to ensure accurate local rankings.
Accurate business listings on directories like Yelp, Yellow Pages, and TripAdvisor can significantly impact your local SEO. These listings validate your business’s existence and provide additional avenues for customers to find you.
- Local Link Building
Acquiring backlinks from local, authoritative websites to boost your website’s credibility and relevance.
- Content Creation
Developing localized and engaging content to attract and engage your local audience.
This may include building additional keyword optimized city pages for your website.
- Review Management
Encouraging and managing customer reviews on platforms like Google, Yelp, and others to build trust and credibility.
- Mobile Optimization
Ensuring that your website is mobile-friendly to cater to the increasing number of users searching on mobile devices.
- Reporting and Analytics
Regular reports on your local SEO performance and making data-driven adjustments.
What is on-page SEO (Search Engine Optimization)?
On-page SEO is like decorating a room so it looks nice and comfortable for your visitors.
You arrange your furniture (keywords) so it’s easy to move around and make sure everything has labels (meta tags) so people know what’s what.
Most importantly, you create engaging content that everyone enjoys. This boosts your website’s popularity and findability on the internet.
What are citations and why are they needed?
Creating and optimizing business listings on various online directories to enhance your online presence.
Consistency in your business’s address and phone number across online platforms is crucial.
Search engines rely on this information to validate the legitimacy of your business and to ensure accurate local rankings.
Accurate business listings on directories like Yelp, Yellow Pages, and TripAdvisor can significantly impact your local SEO. These listings validate your business’s existence and provide additional avenues for customers to find you.
What is Keyword Research and Optimization?
Keyword research and optimization are a bit like fishing.
First, we need to find out what kind of fish (words) are in the lake (the internet) and where they like to swim.
We use the right bait, which are those words, on your website to catch more visitors and achieve better search results.
It’s all about using the right words to attract the right visitors to your website, just like using the right bait to catch the fish you want.
What is Mobile Optimization?
A mobile-optimized website is like a puzzle that can adjust its pieces to fit different-sized tables.
It’s designed to make your website look and work just right on small screens, like those on smartphones, so people can enjoy the puzzle without any pieces getting lost or being too hard to see.
What are Local Links?
Local links are like recommendations from other local businesses in the online neighborhood. Imagine if your favorite pizza place told others about your pizza blog.
It’s like them saying, “This blog is awesome, you should read it!”
These friendly recommendations from nearby websites make more people in your area like your blog on the internet.
Marketing Can Be Overwhelming. The Good News Is, You Have Options.
SEO Search Engine Optimization
Get local customers finding your business
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Packages include:
- Choice of keywords
- On-page optimizations
- Backlinks
- Geo location
- Enhanced Google Business Profile
- Citation building