Frustrated by not getting enough business from your online marketing but don’t know where to start to improve either?
Before you spend more time and money on any online marketing, have an audit generated for your business. You can find other sources for an audit, but in this post, I’ll cover the Snapshot Audit we provide. An audit reveals a view of what potential customers see about your business online. We’ll evaluate six key areas that are important to getting leads, keeping customers, and expanding your brand. The audit also shows how you rank by your industry in these key areas and competitor comparison. Finally, we’ll offer solutions for improvement.
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Website Search Listings
Your listings are the virtual doorway to your business. Even if you’re listed on some of the sites you need to be on, there’s still work to do. You don’t want customers to find your competitors’ listings instead of yours, do you? Without correct listings, your business is invisible to your customers. Or worse yet, you may not even be listed on the popular sites, such as Google and Bing for your business category. The listing section shows what information is displayed about your business. It includes your business name, address, website address, and phone. It also alerts you to any incorrect or missing information for updating, so potential leads don’t slip through your fingers.
Online Reviews
Did you know that 89% of consumers check online reviews before making a purchase? If you get lots of reviews, and customers are saying good things, you rock! Or do you have some poor reviews that need to be attended to but didn’t know they were out there? You can’t afford to monitor the internet continuously, and you certainly can’t afford to miss a review. One negative review gone unanswered can ruin all your hard work! Let us alert you about new reviews so that you can address negative reviews and share positive reviews promptly. The Snapshot Audit will show you how your online reviews look across the major review sites, including Google and Facebook to name a few.
Social Media
A website having a good social media presence gives consumers an inside look at your business. It presents an exclusive opportunity for you to engage with them. More consumers turn to social like Twitter, Instagram and Facebook for information on your business. When customers like you or share your posts, it gives social proof for others that you’re doing things right and opens the possibility of doing business with you. We’ll show you how many likes and shares per post on the top social sites for your business, as well as industry averages and industry leaders.
Website
If it ain’t broke, don’t fix it. How does your website look to visitors on a desktop computer versus how it looks on a mobile phone? Both have their own rules for presenting the information. Improper formats for the mobile phone’s small screen cause usability problems and cost you customers. If your site loads slow on mobile, it will also cost you customers, as it may not be included in a Google My Business or voice search.
Can they simply click to call to you or click on the location pin on your site to bring up the mobile Google maps with directions to your business? The Audit provides an analysis of your website’s health and performance on both desktop and mobile phone. It analyzes image sizing and what images may be slowing your site down. We’ll show you areas you can improve on to enhance customer usability through the use of social media links, video, and prominently displayed business information.
SEO (Search Engine Optimization)
Potential customers search online for the products or services that your business offers. With Search Engine Optimization (SEO), you can boost your visibility in those search results so that people find you before your competitors. The SEO grade reflects your business’s search engine visibility. The grade is determined by the percentile range your keywords’ estimated value per click falls into when compared to other businesses in the same industry.
Advertising
Potential customers exist within your reach, whether they’re searching Google, scrolling through Facebook, or browsing other sites around the web. With digital advertising, you can put your business in the spotlight so that people consider you before your competitors. Promote your business where people are looking. The Audit looks at sites where business likes yours advertise, and reports back on any ad for your business. It examines your target audience on search engines, social media, and other relevant sites across the web and applies a score for you to analyze.
The advertising audit score is a reflection of your business’s online campaign performance. The grade is determined by the percentile range your campaign’s estimated cost per click falls into when compared to other businesses in the same industry.
Summary of Online Marketing Strategy Tips
Maybe you excel at one or more of the categories, but based on the Audit, you might improve your results by focusing on any one of the other six categories. Improvement in one area potentially improves the others. As the saying goes, “A rising tide lifts all boats.”