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Digital Marketing Blogs

Why You Want More Business Reviews from Online Review Sites

Why You Want More Business Reviews from Online Review Sites

Online reviews need to be a strategy in your digital marketing toolbox. Reviews from customers impact other prospective customers. They drive decisions as to whether they should visit your business or not, and are now more prevalent on search results pages. That means...

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Why Your Company Needs to Stop Removing Bad Reviews

Why Your Company Needs to Stop Removing Bad Reviews

1) People can tell your business is filtering the bad reviews. 68% of consumers trust reviews more when they see both good and bad scores (Econsultancy, 2012). Customers are more review savvy and can spot when things look too good to be true. 95% of consumers suspect...

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The Dos and Don’ts of Customer Service

The Dos and Don’ts of Customer Service

Everyone can recall a time when they’ve received excellent customer service. Whether it was the clerk who was extra helpful or the hotel staff who went above and beyond, we’ve all experienced it. Unfortunately though, the bad customer service is almost always recalled...

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How to Respond to Customer Negative Reviews

How to Respond to Customer Negative Reviews

Believe it or not, the same premise applies to customer negative reviews as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. BrightLocal’s local consumer survey shows...

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Responding to Positive Online Reviews

Responding to Positive Online Reviews

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce...

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